Economics for Business and Management

Economics for Business and Management is a highly accessible text for students. It introduces the key principles of microeconomics and macroeconomics and applies them to a wide variety of situations encountered by decision makers. The book emphasises the economic perspectives needed to understand the various functional and strategic areas of business and management. Detailed consideration is also given to the political, legal, demographic, socio-cultural, ethical and environmental dimensions which characterise the business environment in which decision makers must operate. Written for 1st year undergraduate courses on economics, with a business or management focus.