Economic Development

Designed to broaden community college practitioners' awareness of the needs of business and related opportunities for cooperation, this book describes the training needs of large and small business of all types; discusses the opportunities for two-year colleges to assist businesses in satisfying those needs; and highlights the major interests of business and industry in the site selection process for expansions or relocations. Following introductory sections by Dale Parnell, Jack A. MacAllister, and Tony Zeiss, the following 14 chapters are presented: (1) "Roles of Community, Technical, and Junior Colleges: Positive Image Opportunity," by Tony Zeiss; (2) "Roles of Community, Technical, and Junior Colleges: Customized Training," by Cary Israel; (3) "Business Needs Survey Responses," by Tony Zeiss; (4) "Surviving the Tough Times," by James A. Smith; (5) "Developing a Small Business: Watersmith, Inc.," by Autie McVicker; (6) "Developing a Small Business: Little Chemical Company," by Jeanne Witbeck; (7) "Developing a Small Business: Overcoming the Risk Factors," by David A. King and Donald E. Kelly; (8) "Expanding a Business through Successful Employee Selection," by Jerry W. Moorman and R. B. Ruethain; (9) "Expanding a Business: Oceanarium Products and Design and Hunter Douglas, Inc.," by Mike Burns, Sue Secord, Mel G. Cozzens, and David Braman; (10) "Effective Expansion through Reduced Turnover of Employees," by Mitzi G. Cardenas and Jim Quintero; (11) "Site Selection Survey Responses," by Tony Zeiss; (12) "Selecting a Site," by Robert M. Ady; (13)"Industrial Recruitment Myths and Pitfalls," by Rolf Anderson; and (14) "Parting Conclusions," by Tony Zeiss. (ECC)